Patty Pugh, CEO of Expert Medical Advisors, recently appeared on the healthcare marketing program, DrMarketingTips. During her segment, she shared insights on choosing a healthcare marketing agency for your medical practice and making the most of your investment.
Where mobile and digital tools now play an essential role in the patient experience, finding the right healthcare marketing partner involves aligning with your practice goals. Whether you aim to enhance your website, optimize appointment scheduling, or boost social media engagement, the right agency will be your ally.
On the DrMarketingTips Show, Patty discussed the following 8 factors to consider when choosing a marketing partner:
- Aligning with Practice Goals: It’s essential to choose a marketing agency that aligns with your practice’s objectives.
- Maximizing a Modest Budget: Achieving an expanded online presence and meeting your goals can be attainable with a limited budget.
- Evaluating Track Record and Experience: Patty emphasizes the importance of evaluating a marketing agency’s history and experience in the healthcare sector.
- Trustworthiness and Accountability: Establishing trust and accountability with your chosen agency is crucial.
- Comprehensive Range of Services: Seek agencies that offer a broad range of services, from web design to SEO.
- Measuring ROI and Ensuring Value: The ability to measure return on investment (ROI) and deliver value is vital.
- Questions for Potential Agencies: Patty provided a set of questions to ask potential marketing agencies to make informed decisions.
- Building a Long-Term Partnership: Cultivating enduring relationships with selected agencies is essential, emphasizing ongoing communication and adaptability.
For more of Patty Pugh’s healthcare marketing insights, tune in to the DrMarketingTips Show.
